Confused because the conventional wisdom doesn't coincide with your view of the political world? Perhaps that's because the press and pundits have it wrong.
In Everything You Think You Know About Politics...and Why You're Wrong, Kathleen Hall Jamieson, a noted expert on presidential politics, offers a guide through the welter of information - generated by politicians and the media - surrounding political campaigns. Jamieson and her team get into the ins and outs of pollling, the use and abuses of the soundbite, "going negative," and whether or not ads work. Combining trenchant analysis and surprising facts, Everything You Think You Know About Politics...and Why You're Wrong will change the way you look at candidates and the media forever.
