Customer-Centered Growth

How is it that some companies break away from the pack and achieve dramatic growth in rapidly changing business climates, while others struggle just to survive? Why do certain companies bounce back from serious downturns stronger than ever, while others shrink and disappear? Every company faces competitive turmoil today, but why do some always manage to turn critical challenges into phenomenal success?

In Customer-Centered Growth, Richard Whiteley and Diane Hessan of The Forum Corporation reveal the compelling secrets these winning companies share: instead of turning inward in turbulent times, they've put the customer at the center of all they do. The result - lower costs and profitable growth.

Drawing on dozens of case studies from global telecommunications giants, convenience store chains, and all kinds of companies in between, Whiteley and Hessan define five proven strategies that you can use to grow - even under the most adverse business conditions. Breaking through the mystique that surrounds successful companies, they show that stellar achievement is within the reach of every organization. In fact, any company can learn and master these strategies.