Today's best companies get it. From Costco to Commerce Bank, Wegmans to Whole Foods, they're becoming the ultimate value creators. They're generating every form of value that matters: emotional, experiential, social, and financial. And they're doing it for all their stakeholders. Not because it's politically correct, but because it's the only path to long-term competitive advantage.
These are the Firms of Endearment: Companies people love doing business with. Love partnering with. Love working for. Love investing in. Companies for whom "loyalty" isn't just real, it's palpable, and driving unbeatable advantages in everything from marketing to recruitment.
You need to become one of those companies. This audiobook will tell you how. You'll find specific, practical guidance on transforming every relationship you have - with customers, associates, partners, investors, and society. If you want to be great, truly great, this is your blueprint.
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