The Carrot Principle (Unabridged)

Find out how the best managers use recognition to engage their people, retain talent, and accelerate performance.

The Carrot Principle reveals the groundbreaking results of one of the most in-depth management studies ever undertaken, showing definitively that the most successful managers provide their employees with frequent and effective recognition. Drawing on case studies from leading companies, including Disney, DHL, KPMG, and Pepsi Bottling Group, best-selling authors Gostick and Elton show how the transformative power of purpose-based recognition produces astonishing results. And they show how great managers motivate employees to excel by offering constructive praise and meaningful rewards, and in doing so achieve higher productivity, engagement, retention, and customer satisfaction.

This exceptional program, sure to become a modern-day classic, presents the simple steps to becoming a Carrot Principle manager and building a recognition culture in your organization. Following these steps will make you a high-performance leader and take your team to a new level of achievement.