Building a Positive Media Profile: The Easy Step-by-Step Guide (Unabridged) $12.71 
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Format: Audio Download
Audio Length: 1 hour and 55 min. |
Editorial coverage carries at least two and a half times the weight of advertising. It is a very cost effective way of raising an organisation's profile. This audiobook looks at how to build a positive media profile for an organisation. It provides information on how the media work and how to build good media relations. It also shows how to write a news release and get it published, how to conduct a radio and TV interview, and how to handle a bad news story.
Author: Pauline Rowson
Publisher: Summersdale Publishers Ltd
Product code: BK_SUMM_000035
Supplier: Audible.com
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Page revised: Wednesday, June 25, 2008. | 
