The Art of Closing Any Deal

Based on the book that has sold over a million copies, this program takes you into the trenches of the psychological war called selling. James W. Pickens, one of America's most successful entrepreneurs, gives you specific, practical, hard-hitting ammunition to contend with every type of customer you may encounter, from the "just looking" to the "I don't care". You'll learn how to recognize each type of buyer; how to know the right hot buttons to push; techniques to make the buyer like you and feel like a winner; methods of combining the customer's emotion with perfect timing to nail the lid on the final close; and the greatest closes on earth, how to make them work for you.