The Science of Persuasion: Scientific American (Unabridged) Author: Robert Cialdini, Scientific American Publisher: Scientific American SKU# PE_SCAM_010201c
From the pages of Scientific American magazine: "The Science of Persuasion" reveals how sales people and politicians, as well as friends and family, get others to agree to what they want.
This article, written by Robert Cialdini, originally appeared in the February 2001 issue.
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