Marketing Eleitoral [Electoral Marketing]

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Publisher's Summary:

NOTE: This audiobook is in Portuguese.

This audiobook defines the concept of political and electoral marketing, analyses the origin of these two terms, and examines the changes that the marketing concept brought to Brazil's elections and politics. It reviews the literature on the subject and discusses applications of political and electoral marketing in recent Brazilian history.

Original Portuguese description:

O marketing politico e um importante instrumento de comunicac?o social. Sua importancia, no entanto, tem sido com frequencia exagerada, em especial no Brasil, onde muitos o consideram capaz de eleger qualquer candidato a cargos publicos ou enganar a sociedade de acordo com os interesses do governo.Este livro descreve a evoluc?o do marketing politico, revendo criticamente seus conceitos e avaliando o que ele e ou n?o capaz de fazer por candidatos, parlamentares e governantes que se utilizam dele.Carlos Eduardo Lins da Silva e diretor-adjunto de Redac?o do jornal Valor Economico. Livre-docente em Comunicac?o pela USP, e autor de Mil Dias (1988), entre outros livros.

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Audio Books > Business > Marketing > Marketing Eleitoral ...