Using the Internet to Build Relationships and Simplify Business

Today's market is an increasingly sophisticated one - and Dell Computer's reported revenues of $3.2 billion prove that customers are ready for new ways of doing business. In this interview, CEO Michael Dell shares his vision of the potential of online transactions, describes the success of customized Web pages, and examines the possibilities for direct and indirect sales of technology products. Dell talks about cutting costs with effective online support, building effective customer relationships, tearing down the myths of the Internet, and more.